Brand protection software enables security and marketing teams to effectively address external threats to your revenue, reputation and customer engagement and protect critical digital assets and data.
What is brand protection solution?
Brand protection is the process which brand owners must undertake to make it as hard as possible for counterfeiters to use intellectual property without permission.
How are brands protected?
One of the best ways to protect your intellectual property is to register a trademark for your brand name, logo, designs, slogans, and any words associated with your brand. Obtaining a registered trademark for your brand’s IP will allow you to use the registered trademark symbol “®” in conjunction with these assets.
What is online brand protection?
Online brand protection is a service provided by Inventa International that seeks to protect the reputation and credibility of your business. It involves broad continuous monitoring of online platforms and websites in order to detect any harmful activity that could damage your trademark.
What are the tools available to legally protect your brand?
We’ve included a few of the most efficient and productive tools to assist you on your brand protection journey.
- Talkwalker | Social listening tool.
- Copyscape | Plagiarism tool.
- Global Brand Database | Trademark search tool.
- Google | Claim your Business profile.
- Chatmeter | Brand management platform.
What is copyright protection?
Copyright, a form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture.
What is brand loyalty in advertising?
Brand loyalty is the positive association consumers attach to a particular product or brand. Customers who exhibit brand loyalty are devoted to a product or service, which is demonstrated by their repeat purchases despite competitors’ efforts to lure them away.
How do I protect my product name?
5 Steps to Trademark a Product Name
- Come up with a unique brand name for your product. …
- Hire a trademark attorney. …
- Perform a trademark search on the selected brand name. …
- File your trademark application with the USPTO. …
- Follow through with the USPTO during the application process.
Can you copyright a logo?
Yes. A logo that includes artistic or design elements, (i.e. not just the name on its own), is legally regarded as being a work of artistic creation and therefore will be protected under copyright law. Copyright protects the logo as an artistic work.
How much does it cost to create brand awareness?
Most agencies charge anywhere from $150–$300 per hour for creative and strategic services. This should include ideation for your company name, tag line, brand positioning, brand story, and messaging. The range is typically $1,000 to $5,000 for these services.